Opening January 1, 2027
Instagram & Facebook Live shopping kit
Gear for live shopping on Meta. Instagram Live is vertical; Facebook Live is often horizontal. This kit covers both, with soft light for apparel and beauty, clear audio, and the option to multistream one show to both platforms.
From [PRICE]
What's in the kit
- Two soft lights — even, flattering light for apparel, beauty and accessories.
- Wireless clip-on microphones (two) — host plus co-host or model.
- Phone or camera rig with vertical and horizontal mounts — frame for each platform.
- Streaming encoder or multistreaming setup — one show to Instagram and Facebook together.
Who it's for
Boutiques and brands selling to their Instagram and Facebook audiences.
How to set it up
- Decide your main orientation: vertical for Instagram-first, horizontal for Facebook-first.
- Light the set with both soft lights at the same color temperature.
- Clip both mics and test levels.
- If multistreaming, connect the camera to the encoder or streaming software and add both destinations.
When to upgrade
Add a second camera for close-ups, or move to the Studio kit for multi-camera shows.
Frequently asked questions
Can I stream to Instagram and Facebook at the same time?
Yes, with a multistreaming setup, within each platform's current rules for live video.
Which orientation should I use?
Vertical if most buyers watch on Instagram, horizontal if Facebook is your main audience.
Is this kit good for beauty?
Yes. Soft, color-accurate light is what beauty products need on camera.
Related: Live Selling Equipment Guide · Boutique kit · TikTok Live kit